The essentials
I live at the intersection of science, strategy, and story.
Growing up between the pulls of medicine and literature, science has always felt like humanity’s most ambitious narrative. My academic background in economics revealed the ability stories have to shape perception, decisions, and behavior. That lens is what draws me toward healthcare, particularly rare diseases, novel therapeutics, and high-science categories.
Over the last 13 years, I’ve led narrative strategy, positioning, and messaging for healthcare brands across channels and audiences, and created campaigns that launched new products and reinvigorated established ones. I’ve won awards, mentored creatives, grown business, and delivered work that moves from idea to execution without losing its edge.
And I’ve found that I do, in fact, live in the best place to be: at the intersection of science, strategy, and story.
I’ve had corporate email addresses.
Havas Life San Francisco | 2020 – Present
VP, Associate Creative Director, Copy | Group Copy Supervisor | Copy Supervisor
I lead campaign creation, creative platform development, and omni-channel execution across multiple rare disease brands. I mentor writers, set creative standards, and protect the quality of the work through shifting priorities, lean resourcing, and complex stakeholder priorities. During my tenure, I’ve contributed to winning new business pitches, driven organic growth on my brands, and partnered with teams across geographies and time zones. (Sometimes, I prolong status meetings with a recurring, but irregular, series called “WhatTheFact.”)
Disease-state experience: Rare diseases; oncology; HIV; dermatology
Evoke Group | 2015 – 2020
Copy Supervisor | Senior Copywriter | Copywriter
I was the lead writer and brand owner for a novel UF treatment launch and a cardiovascular device portfolio; copy lead on brands as varied as medical aesthetics, fertility, and type 2 diabetes; and, for a while, the go-to copy chameleon for nearly every brand at the agency. (I also picked up the only sports trivia in my arsenal from constant exposure to rabid Philadelphia sports fans.)
Disease-state experience: Women’s health/fertility; Medical devices; Medical aesthetics; Type 2 diabetes; Vaccines
GSW | 2013 – 2015
Copywriter | Junior Copywriter
I received a comprehensive education in the fundamentals of healthcare advertising across two radically different brands, learning the discipline of claims, nuance, and audience specificity, while occasionally being allowed to indulge my whimsy during pitch creative exercises. (This job also forced me to learn how to drive, spawning an enduring passion for urbanism.)
Disease-state experience: Men’s health; Oncology
Lafayette College | 2008–2012
B.A. Economics
B.A. Government & Law